Ladbrokes Sportsbook Site Review

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Basic Info

Bonus: 100% Match up to $250 AUD



US Players Allowed Ladbrokes

Ladbrokes $250 Matched Bonus

The company had humble beginnings and began life as commission agents for horses that passed through Ladbroke Hall in the Worcestershire area. Mr Schwind and Mr Pennington did this all the way back in 1886 but the name Ladbrokes wasn’t actually adopted until 1902, when, Arthur Bendir joined the partnership.

This was when the company moved offices to London and the rest as they say, is history. Fast forward to today and we see that the company is now a certifiable behemoth in the sportsbook game. In recent years they managed to buy out and were able to rebrand and retain all staff for the region. Punters now have access to and all of the features that are available on the international site appear on this one.

The service is intended for residents of Australia and of New Zealand only, with international players discouraged from using the service.

Website and Features

When logging into the website, one is greeted with a clean and clear interface. There are instant links to racing, sports and live betting. Security is top notch with digital encryption reassuringly visible and active upon connecting.

The racing legend on the site is easy to follow and each race has an individual icon which makes glancing through the upcoming races and real breeze.

For those looking to play a wager on some local sport there are A-League options as any sport you can think of, pretty much. Everything from archery to surfing to wrestling is available for punters, so choice is definitely there.

Deposit options are solid, with Visa, Mastercard, Paypal, Poli, Ladbrokes Card, Cashin and Flexepin all being listed on their website.

Betting Types

These are pretty standard fare and feature: BOB or Best of the Best and is the highest odds that are paid of the three Australian totes or TopFluc. You can only use this bet type when it is available and these will generally be available a half an hour before the race with $250 maximum bet.

Fixed price betting is obviously available and is pretty self-explanatory while MidTote is the second largest paying tote out of the three main Australian totes.  To go through every betting type available would be a feat in itself but I highly recommend that you log onto the website and give it a look, you won’t be disappointed.


Ladbrokes has taken some criticism in the past for not being as good as some of their competitors but this appears to have changed quite a bit in recent months. The help icons are clearly displayed and the telephone number for assistance is easy to spot.

If telephones aren’t your thing, you have the option of sending an email straight from the website, or initiating a live chat session with a consultant. This is not a 24 service but instead operates from 8am until 11pm 7 days a week.

Final Words

Generally speaking, I have always been a fan of Ladbrokes. They seem to hold the best of both worlds when it comes to innovation and traditional sports betting. I have yet to encounter any issues with their online service and as such recommend them highly for both season punters and beginners looking to have a bit of a flutter.

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